Designed in London, UK, our clothing lines maintain a contemporary cut, striving to maintain their deep-rooted traditions.

We do not manufacture in large factories, and we’re passionate about workers’ rights. We’re very picky about our partners we work with, demanding a process which prioritizes made-by-hand.

Every garment goes through stringent checks to ensure its quality and finish meets our high standards that our customers expect.

To maintain our cultural authenticity, we employ manufacturers that specialise in distinctive styles. We believe that working in developing countries also uplifts marginalised individuals and groups.

We desire sustainable and ethical fashion that benefits everybody, from material production, to the happy end-user.

Although the process demands hard work and meticulous planning, it gives us great satisfaction when the finished product is so roundly appreciated by our customers.

We consider the needs of
Western Muslims and their lifestyle rather than producing and selling what is available elsewhere.

Together with the manufacturer, we create prototypes and samples, considering cost, value and quality before the final product is decided.

We choose colours according to the season and check finished products meet strict standards before importing garments to the UK.