Men’s fashion defines confidence and happiness.
Our designs aren’t found on the high street.
Crafted with partners who value contemporary design.
Confident with humility, never arrogant.
Manufacturing
Designed in London, our clothing blends contemporary cuts with timeless tradition.
We don’t use mass production or large factories. Instead, we work with partners who share our commitment to handcrafted quality, workers’ rights, and ethics.
Quality not Quanity
Every garment undergoes strict checks to ensure the finish meets our high standards.
To preserve cultural authenticity, we work with manufacturers specialising in distinctive styles. Partnering with developing countries uplifts communities.
Sustainability
We’re committed to ethical fashion that benefits all—from production to consumer.
The process demands hard work, detailed planning, and collaboration, but it’s deeply rewarding when our customers truly value the final product.
ONLY EVER
SPECIALIST FACTORIES
Working consistently with specialist factories in developing countries allows us to help support
local economies.
OUR PROCESS
Design & Develop
We consider the needs of
Western Muslims and their lifestyle rather than producing and selling what is available elsewhere.
Cost & Prototype
Together with the manufacturer, we create prototypes and samples, considering cost, value and quality before the final product is decided.
Colours & Production
We choose colours according to the season and check finished products meet strict standards before importing garments to the UK.
